7 Simple Tips For Better PSD to WordPress Conversion

PSD to WordPress Conversion is the best solutions to create WordPress theme from Photoshop, to get search engine friendly blogging portal on Internet. Such a union PSD plays a vital role in creating visually compelling content to manage the blog portals.

This PSD transformation involves the integration of PSD files using WordPress. WordPress is a state in the most advanced blogging web application has a strong control over the blogging Web sites. In addition to simply being the largest blogging tool for the resident, WordPress is also famous for its unique and excellent Content Management System(CMS), which is widely used in web development for managing and organizing web content. You can get a WordPress theme or template by slicing PSD files . Check out this steps to learn about PSD to WordPress conversion processes.

1.    Analyze PSD files: First,a web programmer to analyze the PSD file format based on the full and find out whether it is simple or complex.In fact, this phase is all about planning steps will involve PSD to WordPress conversion process, such as splitting the layout into HTML, Adding,CSS code, header and footer, then the images.

2.    Break PSD to HTML : Break web developers in all departments to make HTML-layout easier. Web Programmer wraps Affairs Minister titles and comments (for dynamic code WordPress). In addition to this, break the web coder of the body, logo, website name and picture in its own core diva. After the rupture of their web developers to add an unordered list for navigation.

3.    Slice PSD files: PSD slicing out based web templates in the layers is one of the most important part of the WordPress theme / template integration and customization. Web developer should be sliced open files in Photoshop (software for image editing), or any other compatible software images. After slicing images, web programmer has the ability to add and remove buttons, links, text fields. In addition, you can even change the background image, color without any hassle. Sliced PSD file format based on the then saved as a bitmap, JPEG, GIF or any other compatible format.

4.    File Structure: Create separate files with the names, index.html (HTML code), style.css (code CSS styles), index.php (PHP code).

5.    PSD in HTML and CSS: Since, PSD file can be uploaded to your site and, therefore, cut the image is encoded with a high quality HTML then CSS.

6.    Integrate HTML / CSS to WordPress: Once upon a time, PSD files converted to HTML and CSS, then the web developer to integrate static design dynamic WordPress template / theme.

7.    Testing: Testing web pages in browsers is a very important role in the PSD to WordPress conversion process. One day, PSD to WordPress integration and configuration process then moves the last page of WordPress thoroughly tested on a variety of Internet browsers such as Internet Explorer, Firefox, Chrome, Safari and Opera, to check availability.
These are simple tips for PSD to WordPress conversion. You have to be logical and creative both to convert PSD to WP. If you are a professional web developer working in a web design company then you should follow all these steps .

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Top 7 Ways to Go the Extra Mile for your Customers

Think hard about your biggest clients or customers. Can you think of times you have over-delivered for them? Not just things they would expect as standard, but really going the extra mile? If the answer is no, start thinking about how you can differentiate your business and what you can do to show how important those customers are to you.

Keep these principles in mind:

1.    Over-deliver

Always under-promise and then over-deliver, never the other way round.

2.    Be flexible

Never tell your customers "no" because that’s “the policy” – going the extra mile sometimes means doing things flexibly.

3.    Be Fast

Have quicker response times to everything than your competitors – people want to feel that their business matters.

4.    Think Long Term

Think about the long term value of these customers, not what this might cost today – that way you are more likely to invest in going further.

5.    Don’t be too corporate

Don’t assume “corporate entertaining” is going the extra mile. Everyone has been invited to work dos, races, parties and so on – and most people would never make a decision based on these things.

6.    Be supportive

If your customers or clients are in a hole, do whatever you can to get them out of it – even if you aren’t obliged to. Your loyalty to them will be remembered.

7.    Be Personal

Be personal in what you do – people do business with people, not faceless companies, and going the extra-mile can sometimes be a very simple thing if it is highly personal.

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Top 7 Strategies to Manage Your Suppliers

The chances are, whatever business you are in, you use suppliers to help you in specialist areas. But do you know how much you spend with them – and are you sure you are getting the most from your money and the skills that they have? Managing your suppliers more effectively can make a big difference to the bottom line and it’s worth spending time on this. Make sure you have the following strategies in place.

1.    Price

If you stop and add it up, you might be surprised how much you spend with various suppliers. When was the last time you reviewed the prices based on changes of your needs? Work on the big ticket items and forget about the rest. Look at how you can get better value for money that also works for them as a supplier – for example discounts for commitments in volumes or early payment terms. For your part, always make sure you pay on time and do not hold payments back unless you really have to.

2.    Contract Terms

Remember though, it’s not just about the base price. Look at the other terms of your deals and think about if they still work for you. For example, how long have you agreed to work with this supplier? Is it an “exclusive” agreement or not? What notice terms do you need to provide? The more you can put in writing the better – even if it feels very formal, the more you agree up front the better.

3.    Details

Suppliers often fall away because of some details that haven’t been thought through well enough and have a negative impact on your business.

4.    Quality

Look for suppliers that have some proven track record of quality (accreditation, awards or testimonials help) – but ultimately the only person who can judge if they meet your quality standards or not is you. So, be clear on what your expectations are and stick to them clearly. This can include product quality, their service to you, the account management or things like innovation or added value.

5.    Monitoring

Put some measures in place that you can review and see how they are doing. Tell the supplier what is important to you and they can provide you with reports and information. Don’t bog yourself down with daily or weekly data with loads of detail that you will stop looking at. It’s better to have a few key measures to look at every month – then you can spend time thinking about what to do if there are issues.

6.    Strategy

Make sure your supplier understands the bigger picture – what you are trying to achieve and where they fit into that. They are more likely to be proactive about meeting your needs if they understand the end game.

7.    Relationship

Most suppliers don’t work out long term because of the relationship rather than the cost. Be prepared to put in some time to making it work – the more you spend with them and the more customer impact they have, the more time it’s worth for you. For important suppliers this means things like meeting regularly and visiting their premises, updating them about your business changes and where you are going longer term, helping them with their business through references or referrals. Managing suppliers tightly does not mean that you can’t be nice for them to work for. People will always go the extra mile, both in pricing and in delivery of service, for those that they enjoy doing business with.

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Top 7 Reasons to Get Referrals

When was the last time you asked your customers if there was anyone else they know who might be interested in your services? For a lot of businesses the answer will be “never” or “I asked once a couple of years ago” – most shy away from even asking the question. And yet, if you think about it, there are several reasons why this works.

1.    If you are doing a good job or offer great products, people who are already your customers will be happy to recommend you to other people.

2.    In this age of excess information, people now rely on other people to refer them to good sources of products and services – if you are referred to someone the chance of a sale is much higher than if you approach them “cold”.

3.    Your customers are the most likely people to know who will be a good fit for your business – so referrals are already screened for you as the right fit

4.    Asking for referrals also reminds your customers that they do like what you do, so reinforces the positives in your business.

5.    Referrals can allow you to offer a share of profits or an incentive to people who refer you. As long as you can still make good profits, why do you care if someone who brings you customers that wouldn’t otherwise come to your business gets something in return. 50% of something is always better than 100% of nothing.

6.    Referrals are easy to do. Don’t make the process too hard - just ask people to let you have a contact name that they think would benefit from your service or better still ask them to drop someone they know an email to say that you will be contacting them. Sometimes that’s all it takes to get a new wave of customers or prospects through your door.

7.    Finally, if you ask for referrals and your customers are not happy to recommend you? Well, frankly you need to know that anyway and the sooner the better, or you'll have another bigger problem looming. Most people are happy to give referrals if they are more than satisfied with your business. And if they aren’t, then that is your most important priority.

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Top 7 Ways to Reward Customer Loyalty

We all like to think we get something extra for being a loyal customer. We like the feeling that we are that little bit special. And we hate to think that new customers get the same or, even worse, something more than we do. Everyone knows the statistics about how much easier and cheaper it is to retain a customer or client than to get a new one. But all too often these are the very people we forget about or take for granted, especially when your business is growing and you are focused on bringing on board all those new customers. So try these ways to reward customer loyalty.

1.    Discounts - Offer existing customers a discount for additional services they take or give a volume discount for larger purchases. Be prepared to go further for your loyal customers.

2.    Exclusivity - Offer an exclusive product, service or event that is only available for current customers. Make it unique, original or different – and clearly show that this is for long term customers only.

3.    Donations - Be bold in how you support your very top customers – how about a charity donation to a cause of their choice.

4.    Gifts - Give all your customers a gift at Christmas – again make it personal and different (no one is impressed with a small box of chocolates!), maybe a related and relevant book that you have picked.

5.    Declare it upfront - Talk to new customers about what will happen if they stay with you for the long term – don’t be embarrassed that you give more to long term customers, be open about it as a positive business approach.

6.    Do it early - Never wait until your customer leaves or threatens to leave and then offer them the world to stay. Not only will you hack them off massively, but even if you keep them in the short term, you will not have a loyal customer in the long term.

7.    Trials - Use loyal customers to trial new products and services – not only will you get better feedback, but your customers will feel they are ahead too.

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Top 7 Tricks to Help you Upsell to your Customers

So what is upselling? Don’t be put off by the sales jargon and think it’s harder than it really is. Upselling is simply about persuading your customers to take more from you. They want to buy one of your products? What about taking 2 or 3? They want to get your services for a year? What about committing to 18 months? Or give them a package or bundle of services rather than just the one thing that they normally take.

How do you do all this without being too pushy and turning your customers off? Try these tricks:

1.    Mindset

Change your mindset – this is not about pushing stuff at people, it’s about giving good offers to your loyal customers who are already buying from you and probably want more anyway. Stop feeling guilty about trying to sell more!

2.    Value

Always make the upsell offer significantly better value than buying individual things – it has to be worthwhile it you are going to persuade people.

3.    Variety

Offer one upsell deal at a time – if your customer turns that down, don’t just move to offer 2 and 3!

4.    Follow up
Offer after the sale – for example of you have an online business, let your customers trade up to an upsell offer within 30 days to allow time to get comfortable with your service

5.    Don’t give up

Upsell at every buying point and over time your customers will start to get used to the idea of taking more. Remember, you only need a small number to take up an upsell offer to make a big difference to your profit line

6.    Pick your moment

There are always times when it is not right to upsell. Have you ever been on the end of a bad customer service call when the rep suddenly tried to sell you something? Don’t follow this slavishly – if your customer is not happy, or in a rush they won’t buy more!

7.    Get Feedback

Use upselling as a way of getting some feedback – if they don’t take the offer, ask why not? Is the offer not strong enough, is it a cashflow issue or is there simply a limit to how many of your products a person needs?

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Top 7 Ways to Enjoy Cost Control

There are many businesses out there who have the sales they need – they just haven’t got the profits to go with them. Most business owners didn’t go into business to spend time controlling costs. They want to focus on sales, customers, product development or whatever else they went into business for – typically more creative and entrepreneurial things. So is there a way to harness that creativity and fun to use on your costs?

1.   Attitude

First of all start with the right attitude. Don’t think about this as a management process you have to go through, but see it as an experiment in how creative and off-beat you can be in your approach. If you approach it as a dull, tedious chore then that’s what it will be.

2.   Use your team

Secondly, always ask your team for their input. No one likes having things imposed on them so that way you have some buy-in before you start the process. Anyway, the chances are you won’t be close enough to the detail to know everything that could be done.

3.   Be different

Use this as an opportunity to think bigger, better or just plain differently.

4.   Ask questions

Constantly ask questions to challenge thinking. Questions like: If we had to do this at half the cost, what could be done, or how could we do it? If we only had half the staff what impact would that have on our revenue and profit? Why are our costs going up more than sales or more than inflation? Would this be cheaper if someone else did it?

5.   Pretend to be someone else

Everyone has a favourite business leader. Use them to think differently about your costs. What would Richard Branson do if he was setting this up from scratch? If we were in a different industry or sector, how would they approach it?

6.   Incentivise - Be prepared to incentivise ideas. For example, offer half of any savings made to your team's chosen charity. Or use the funds to do a team night out, weekend away or even a 5 star holiday for the person with the best ideas! Be generous with what you offer up though – you don’t need to give away all the money saved, but it needs to be significant enough to get people to think differently.

7.   Make it cultural

Celebrate cost savings in the same way you would sales – make it feel like fun for people to do this, rather than a burden. Maybe cost control isn’t usually seen as the fun, creative element of business. But treating it that way will probably get you more ideas than you can handle, build commitment and enthusiasm and boost your profits.

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Top 7 Ways to Keep at the Top of your Customers' Minds

A lot of sales and repeat business is about being in the right place at the time, so your business needs to pop up frequently to hit that chance. It's better to over-communicate than under-communicate, as long as it’s with some decent content. This is not about spamming customers with rubbish or bland, generic emails or adverts, and the focus should be on value not on short term sales. If you don’t know where to start, try these approaches:

1.    Don’t Sell - Remember your main objective is to keep in their mind - not to sell something all the time. Be seen as a business contact not a salesperson. Be prepared to call someone to see how things are or send people an email with some interesting news in.

2.    Be Personal - Make the contact relevant and personal - everyone hates standard letters and cards, and it doesn't take long to put a personal message on each one.

3.    Update them - Offer the latest thinking in your industry or ideas to help solve your customers’ problems – for example hints, tips or how-to guides.

4.    Be the Expert - Become known for your expertise – if you’ve won an award, been recognised in some way as a business, or been seen on the TV or radio make sure you let people know.

5.    Use Everyone - Use everyone in your business to do this not just sales people – that way it’s more likely to be about relationships and long term communication, not just short term sales

6.    Survey - Kill 2 birds with one stone and send a customer survey out – it reminds people about your business and gives you the chance to get some good testimonials or some learnings for your business.

7.    Use Variety - Use a variety of methods – email, direct mail, social media, events and special offers, rather than doing the same thing all the time – customers respond to different things at different times and will get bored if they only hear from you in one way.

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