We
all like to think we get something extra for being a loyal customer. We like
the feeling that we are that little bit special. And we hate to think that new
customers get the same or, even worse, something more than we do. Everyone
knows the statistics about how much easier and cheaper it is to retain a
customer or client than to get a new one. But all too often these are the very
people we forget about or take for granted, especially when your business is
growing and you are focused on bringing on board all those new customers. So
try these ways to reward customer loyalty.
1.
Discounts - Offer existing customers
a discount for additional services they take or give a volume discount for
larger purchases. Be prepared to go further for your loyal customers.
2.
Exclusivity - Offer an exclusive
product, service or event that is only available for current customers. Make it
unique, original or different – and clearly show that this is for long term
customers only.
3.
Donations - Be bold in how you support
your very top customers – how about a charity donation to a cause of their
choice.
4.
Gifts - Give all your customers a
gift at Christmas – again make it personal and different (no one is impressed
with a small box of chocolates!), maybe a related and relevant book that you
have picked.
5.
Declare it upfront - Talk to new
customers about what will happen if they stay with you for the long term –
don’t be embarrassed that you give more to long term customers, be open about
it as a positive business approach.
6.
Do it early - Never wait until your
customer leaves or threatens to leave and then offer them the world to stay.
Not only will you hack them off massively, but even if you keep them in the
short term, you will not have a loyal customer in the long term.
7.
Trials - Use loyal customers to
trial new products and services – not only will you get better feedback, but
your customers will feel they are ahead too.
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